Episode 27: Social Media & Content Strategy with Tourism Calgary

In Episode 27 of Don't Call Me a Guru, host Linda is joined via Skype by Tourism Calgary's Manager of Content Marketing, Kyle Russell, to discuss how the popular tourism board develops its own content, works with individuals and influencers to create user-generated content, tips for social, digital and content teams big and small, and … Continue reading Episode 27: Social Media & Content Strategy with Tourism Calgary

Episode 26: Social Media for Animal Rescues

In Episode 26 of Don't Call Me a Guru, host Linda is joined by Kath Oltsher, co-founder of Zoe's Animal Rescue, to discuss the rescue's experience using social media, tips for other rescues on how they can use social media to achieve their goals, how to deal with negative comments, staying on 'brand'/'on message', organizing … Continue reading Episode 26: Social Media for Animal Rescues

Episode 25: Social Media in Journalism and Politics

In Episode 25 of Don't Call Me a Guru, host Linda is joined by Canadian Senator and former journalist of 30 years Paula Simons (@Paulatics) to discuss Paula's experience with social media in journalism and politics, and how you can apply her approaches to your work in social media. Linda and Paula discuss innovating in … Continue reading Episode 25: Social Media in Journalism and Politics

Episode 24: Using Social Media to Build Brand & Community

In Episode 24 of Don't Call Me a Guru, host Linda is joined by Brittney Le Blanc (@britl), an Edmonton social media influencer, community builder and social media manager who has worked in news, start-ups and the travel industry. Linda and Brittney discuss how social media can be used to build community, your personal brand, … Continue reading Episode 24: Using Social Media to Build Brand & Community

Episode 23: iMEDIA Digital & Social Media Conference Recap

In Episode 23 of Don't Call Me a Guru, former co-host Tyler Jack Butler makes a special return to the podcast to chat with Linda Hoang about strategies and lessons learned, and ideas sparked, from the March 2019 iMEDIA social media / digital marketing conference! Tyler and Linda both presented at iMEDIA and were co-emcees. … Continue reading Episode 23: iMEDIA Digital & Social Media Conference Recap

Episode 22: A Photographer’s Instagram Insights

In Episode 22 of Don't Call Me a Guru, Linda Hoang has a conversation with Tracey Jazmin, an Edmonton area photographer who has built her entire business around Instagram and is leading the way locally with a specific type of photography centered around influencers and bloggers. "With social media, personal branding has evolved from just … Continue reading Episode 22: A Photographer’s Instagram Insights