In Episode 28 of Don't Call Me a Guru, host Linda is joined via Skype by Jesse Anderson, Global Community Manager for Anthem, an online, multi-player action role-playing video game developed by BioWare (Electronic Arts), who shares insights into community management and social media in the video game industry. In this episode, we discuss: The importance … Continue reading Episode 28: Social Media in the Video Game Industry (BioWare/Anthem Game)
In Episode 27 of Don't Call Me a Guru, host Linda is joined via Skype by Tourism Calgary's Manager of Content Marketing, Kyle Russell, to discuss how the popular tourism board develops its own content, works with individuals and influencers to create user-generated content, tips for social, digital and content teams big and small, and … Continue reading Episode 27: Social Media & Content Strategy with Tourism Calgary
In Episode 26 of Don't Call Me a Guru, host Linda is joined by Kath Oltsher, co-founder of Zoe's Animal Rescue, to discuss the rescue's experience using social media, tips for other rescues on how they can use social media to achieve their goals, how to deal with negative comments, staying on 'brand'/'on message', organizing … Continue reading Episode 26: Social Media for Animal Rescues
In Episode 24 of Don't Call Me a Guru, host Linda is joined by Brittney Le Blanc (@britl), an Edmonton social media influencer, community builder and social media manager who has worked in news, start-ups and the travel industry. Linda and Brittney discuss how social media can be used to build community, your personal brand, … Continue reading Episode 24: Using Social Media to Build Brand & Community
In Episode 23 of Don't Call Me a Guru, former co-host Tyler Jack Butler makes a special return to the podcast to chat with Linda Hoang about strategies and lessons learned, and ideas sparked, from the March 2019 iMEDIA social media / digital marketing conference! Tyler and Linda both presented at iMEDIA and were co-emcees. … Continue reading Episode 23: iMEDIA Digital & Social Media Conference Recap
In Episode 22 of Don't Call Me a Guru, Linda Hoang has a conversation with Tracey Jazmin, an Edmonton area photographer who has built her entire business around Instagram and is leading the way locally with a specific type of photography centered around influencers and bloggers. "With social media, personal branding has evolved from just … Continue reading Episode 22: A Photographer’s Instagram Insights
In Episode 21, Linda Hoang sits down with the Alex Hryciw, Communications Advisor for the Office of the Mayor & Mayor Don Iveson, who provides a glimpse into what it's like managing social media for the mayor. In this episode, we discuss: Successes and challenges that come with helping the mayor with social What type … Continue reading Episode 21: Social Media for the Mayor
In the first episode of a Tyler-less Don't Call Me a Guru, Linda Hoang sits down with the Royal Alberta Museum's Oksana Gowin (Head of Marketing and Communications) and Kelsie Tetreau (Communications Officer) to talk about social media strategy and execution leading up to and during the opening of the #newRAM—western Canada's largest museum. It was … Continue reading Episode 20: Social Media at the #newRAM
Tyler and Linda reflect on the past, present and future of Don't Call Me A Guru, in Tyler's final episode of Don't Call Me a Guru. Don't worry! The pod isn't ending. Take a listen to learn more! (Also discussed in the podcast: some recent social media projects / campaigns and lessons learned). Listen to … Continue reading Episode 19: Tyler’s Last Podcast
In Episode 18 of Don't Call Me a Guru, Linda and Tyler go through their highlights from SocialWest 2018 (the largest digital and social media conference in the Prairies) while driving home on the QEII. Hear Linda on artificial intelligence, Tyler on his presentation and ATB's brand activation, the comforting pitter-patter of rain on the windshield, … Continue reading Episode 18: SocialWest Conference
