Episode 37: How Small Food Businesses Are Using Social Media During the Pandemic

In Episode 37 of Don't Call Me A Guru, host Linda Hoang explores how social media has helped / is being used by local businesses during the pandemic, with guests Steve Brochu, owner/chef of Milk Crate Edmonton, Stephanie Ould, social media manager of the Edmonton Downtown Farmers' Market, and Ellie Huang, who has been helping …

Episode 36: How a comedian uses social media to build community engagement

In Episode 36 of Don't Call Me A Guru, host Linda Hoang chats virtually (as is the new normal) with popular Canadian comedian Lars Callieou who shares his approach to using social media to build his online brand and business as a stand-up comic, engaging community, growing your network, and staying positive online. Lars Callieou …

Episode 35: iMEDIA Call-In Extravaganza (Digital Marketing Tips from a Range of Experts)

In Episode 35 of Don't Call Me A Guru, host Linda Hoang is joined by former co-host and co-founder Tyler Jack Butler, along with a cast of characters in a special iMEDIA Call-In Extravaganza Episode featuring digital and social media marketing tips from experts who would have spoken at the 2020 iMEDIA Conference had it …

Episode 34: Social Media Trends for 2020

In Episode 34 of Don't Call Me A Guru, host Linda Hoang chats with herself (lol) about three Social Media Trends to consider this year (2020), plus advice on why and how you might integrate these trends into your social media work. The trends are: TikTok Private engagement Longer captions This episode was recorded and …

Episode 33: Building Brand & Career Using Social Media

In Episode 33 of Don't Call Me A Guru, host Linda Hoang chats with Holly Baker (@inthefunlane) and Christina Dennis (@theDIYmommy), who have both built their brands and careers using social media (particularly in the design industry). Holly and Christina share how they approach engagement, experimenting with new features, dealing with negativity online, how sharing …

Episode 32: Social Media in Farming & Agriculture

In Ep. 32 of Don't Call Me a Guru, host Linda Hoang is joined by farmer Ash Armstrong of Armstrong Acres (via Skype), and Alberta Open Farm Days marketing coordinator Nicola Doherty (in studio) to discuss social media strategies and tactics in the farming and agriculture industry—with takeaways that apply for social media managers in …

Episode 31: Social Media in the Federal Election – an Analysis

In Ep. 31 of Don't Call Me a Guru, host Linda Hoang is joined by political experts Dave Cournoyer and Katherine O'Neill who help analyze social media strategies and tactics in the 2019 Federal Election, social media in politics as a whole, and sharing general social media insights and advice that can be applied in …

Episode 30: Social Media News, Updates, Features You May Have Missed Over The Summer

In Ep. 30 of Don't Call Me a Guru, host Linda Hoang catches you up on social media news, updates, features, and reports you may have missed over the summer. In this episode, we discuss: Facebook, Snapchat and Instagram Ad updates TikTok for brands discussion Twitter Marketing's "participation playbook" Twitter iOS app image attachment and …

Episode 29: Social Media and the Edmonton Fringe Festival

In Ep. 29 of Don't Call Me a Guru, host Linda Hoang is joined via Skype by Megan Dart, Communications Specialist with the Edmonton Fringe Theatre, who shares insights on what goes into managing content creation for the largest and longest-running Fringe Festival in North America! In this episode, we discuss: How to utilize social …

Episode 28: Social Media in the Video Game Industry (BioWare/Anthem Game)

In Episode 28 of Don't Call Me a Guru, host Linda is joined via Skype by Jesse Anderson, Global Community Manager for Anthem, an online, multi-player action role-playing video game developed by BioWare (Electronic Arts), who shares insights into community management and social media in the video game industry. In this episode, we discuss: The importance …