In the first episode of a Tyler-less Don't Call Me a Guru, Linda Hoang sits down with the Royal Alberta Museum's Oksana Gowin (Head of Marketing and Communications) and Kelsie Tetreau (Communications Officer) to talk about social media strategy and execution leading up to and during the opening of the #newRAM—western Canada's largest museum. It was … Continue reading Episode 20: Social Media at the #newRAM
Tyler and Linda reflect on the past, present and future of Don't Call Me A Guru, in Tyler's final episode of Don't Call Me a Guru. Don't worry! The pod isn't ending. Take a listen to learn more! (Also discussed in the podcast: some recent social media projects / campaigns and lessons learned). Listen to … Continue reading Episode 19: Tyler’s Last Podcast
In Episode 18 of Don't Call Me a Guru, Linda and Tyler go through their highlights from SocialWest 2018 (the largest digital and social media conference in the Prairies) while driving home on the QEII. Hear Linda on artificial intelligence, Tyler on his presentation and ATB's brand activation, the comforting pitter-patter of rain on the windshield, … Continue reading Episode 18: SocialWest Conference
After an unscheduled break, our hosts are back with Episode 17 of Don't Call Me a Guru, where they discuss a secret wedding, a cat festival, HQ trivia, Instagram Stories, and, of course, the latest social media news. Listen below, and/or subscribe to our podcast on iTunes or Google Play! And here’s the RSS! -- Don't Call Me a … Continue reading Episode 17: Catchin’ Up (What’s New in Social Media)
In our 16th Episode, Linda and Tyler welcome back cousins Catie (Age 17) and Meghan (Age 13) to ask what kind of content are teens engaging with, and how can social media managers and marketers can most effectively get their content in front of this younger age group. This is Don't Call Me a Guru's … Continue reading Episode 16: CousinPod2018 (How do teenagers use social media?)
Linda and Tyler come at you LIVE from iMEDIA 2018, where they chat with iMEDIA keynotes Tyler Lessard of VidYard and Yang Han of StackAdapt about the future of marketing, bias in the tech industry and building IKEA furniture. Listen to our first-ever LIVE PODCAST below, and/or subscribe to our podcast on iTunes or Google Play! And here’s … Continue reading Episode 15: Future of Tech/Marketing LIVE from iMEDIA Social Media Conference
Linda and Tyler ask the big questions in their first episode of 2018! Do your followers trust influencer marketing? Should your brand be on YouTube? Are social and media splitting up? And the biggest question of them all: is this the year that brands start giving a shit about social media? Listen for our take on … Continue reading Episode 14: Social Media Trends for 2018
In Episode 13 of Don't Call Me a Guru, Linda and Tyler discuss 280 character tweets, Facebook and Instagram Stories, how to convince your clients that follower count doesn't matter, and more! Listen the podcast below, and/or subscribe to our podcast on iTunes or Google Play! And here’s the RSS -- Don't Call Me a Guru is a member of the Alberta … Continue reading Episode 13: Long Tweets & Short Stories
In Episode 12 of Don't Call Me a Guru, Linda and Tyler share their approach for starting new social media jobs or working with new social media clients. They also talk Facebook Stories, 280-character expanded tweets, Snapchat (the number one social network for teens), and ATB Financial's new Facebook virtual assistant. Listen the podcast below, and/or subscribe … Continue reading Episode 12: Bold New Horizons
In Episode 11 of Don't Call Me a Guru, Linda and Tyler sit down with Ryan Frankson (@ryanfrankson), Director of Social Media with the Edmonton Oilers (@edmontonoilers) ahead of the 2017-18 NHL season. We discuss what it's like to plan and execute the social media accounts of an NHL hockey team in an hockey-crazy city, how having … Continue reading Episode 11: Behind the Edmonton Oilers Social Media Accounts
