Episode 44: Things we don’t like on social media right now, plus why we love TikTok

In Episode 44 of Don't Call Me A Guru, Linda is joined by former co-host (still co-host? occasional co-host?) Tyler Jack Butler for a Social Conversation on a range of topics, including features we don't like about Instagram and Facebook Ads, the role of social media strategists, and many reasons why we LOVE TikTok (plus insights …

Episode 43: Real Talk with Ryan Jespersen

In Episode 43 of Don't Call Me A Guru, Linda has a Real Talk with Ryan Jespersen, host of Real Talk—one of Canada's most popular news, politics, and pop culture talk shows.  Ryan Jespersen is an Edmonton broadcaster, podcaster, and social media content creator. Real Talk is an independent, daily, online, livestreaming podcast and YouTube show …

Episode 42: Influencer Disclosure and Trends Discussion with Ad Standards Canada

In Episode 42 of Don't Call Me A Guru, Linda shares excerpts from her chat with Jani Yates, President of the Advertising Standards Canada, during the March 2021 iMEDIA Digital Marketing Conference. Jani shares influencer marketing trends, discusses unions for influencers and content creators, potential disclosure emojis, best practices, and more!  Jani Is a leader in …

Episode 41: 2021 Social Media Trends + The Return of Tyler Jack Butler

In Episode 41 of Don't Call Me A Guru, former podcast co-host and co-founder Tyler Jack Butler makes his triumphant return! Plus: Tyler and Linda discuss some social media trends and strategies for 2021 as is usually the case for a January episode.  This episode was recorded and produced virtually via Zoom, so, apologies for …

Episode 40: Artist AJA Louden’s Approach to Social Media

In Episode 40 of Don't Call Me A Guru, host Linda Hoang chats with amiskwaciwâskahikan (Treaty 6, Edmonton, Alberta)-based artist AJA Louden who shares his approach to using social media as an artist—benefits, challenges, considerations around Instagram's effect on art, providing value online, an exciting local project called Paint the Rails and more! AJA's insights …

Episode 39: Behind the Scenes of Some Good News (SGN) Social Media with Alberta Agency Arcade

In Episode 39 of Don't Call Me A Guru, host Linda Hoang chats Mike and Mitzi Payne of Alberta creative agency Arcade, about their work managing social media for the global brand Some Good News (SGN) starring actor John Krasinski. The duo share their approach and lessons learned working on SGN social media, plus advice …

Episode 38: How Alberta Doctors are using social media

In Episode 38 of Don't Call Me A Guru, host Linda Hoang chats with Leopold McGinnis and Stephanie Usher of the Alberta Medical Association (AMA) about the association's approach to social media, how it has used social media to communicate to the public and support its members during contract negotiations with the province, successes, challenges, …

Episode 37: How Small Food Businesses Are Using Social Media During the Pandemic

In Episode 37 of Don't Call Me A Guru, host Linda Hoang explores how social media has helped / is being used by local businesses during the pandemic, with guests Steve Brochu, owner/chef of Milk Crate Edmonton, Stephanie Ould, social media manager of the Edmonton Downtown Farmers' Market, and Ellie Huang, who has been helping …

Episode 36: How a comedian uses social media to build community engagement

In Episode 36 of Don't Call Me A Guru, host Linda Hoang chats virtually (as is the new normal) with popular Canadian comedian Lars Callieou who shares his approach to using social media to build his online brand and business as a stand-up comic, engaging community, growing your network, and staying positive online. Lars Callieou …

Episode 35: iMEDIA Call-In Extravaganza (Digital Marketing Tips from a Range of Experts)

In Episode 35 of Don't Call Me A Guru, host Linda Hoang is joined by former co-host and co-founder Tyler Jack Butler, along with a cast of characters in a special iMEDIA Call-In Extravaganza Episode featuring digital and social media marketing tips from experts who would have spoken at the 2020 iMEDIA Conference had it …