In Episode 41 of Don’t Call Me A Guru, former podcast co-host and co-founder Tyler Jack Butler makes his triumphant return! Plus: Tyler and Linda discuss some social media trends and strategies for 2021 as is usually the case for a January episode.
This episode was recorded and produced virtually via Zoom, so, apologies for the not-so-great audio quality, but Ep. 42 and beyond will have higher quality audio, we promise.
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Here’s just a few excerpts from Episode 41 as co-founders and co-hosts Linda Hoang and Tyler Butler are reunited!
“More than ever, your audience gets to define a little bit of what your brand is. If you want to be very successful on social, you can tell your audience who you are and they can confirm it, argue it, help shape parts of it. Your audience will tell you if they believe what you’re saying.” – Tyler Jack Butler
“One of the amazing things is looking at how much can be conveyed in what seems like a trivial, pretty background with words post. No people are learning deep, complex, challenging issues and having discussions in comments. This is where the discourse is happening.” – Tyler Jack Butler
“If your organization isn’t currently doing ‘less is more’, that’s something you should consider. Perhaps gone are the days that you think you need 5x Twitter posts per week or something. Ask yourself why?” – Linda Hoang
“Audiences are increasingly sick of influencer’s bullshit and not being afraid to say why aren’t you afraid to talk about this or why aren’t you using your platform for this or why are you being irresponsible so I think there will be a lot more accountability for influencers in 2021.”
Relevant links referenced in the podcast:
Don’t Call Me a Guru is a member of the Alberta Podcast Network. Locally grown. Community supported.
The Alberta Podcast Network promotes and supports Alberta-made podcasts, and connects their audiences with Alberta-based businesses and organizations. We’re excited to be part of this group of creators!
Additional Podcast Credits:
- Linda Hoang (@lindork, linda-hoang.com) – podcast host/producer
- Tyler Jack Butler (@tylerjackbutler) – podcast host/producer
- Doug Hoyer (@doughoyer, DougHoyer.Bandcamp.com) – created the Don’t Call Me a Guru music
- Rory Lee (@rorzle, RoryLeeDesign.com) – designer of the Don’t Call Me a Guru logo
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