Episode 32: Social Media in Farming & Agriculture

In Ep. 32 of Don’t Call Me a Guru, host Linda Hoang is joined by farmer Ash Armstrong of Armstrong Acres (via Skype), and Alberta Open Farm Days marketing coordinator Nicola Doherty (in studio) to discuss social media strategies and tactics in the farming and agriculture industry—with takeaways that apply for social media managers in all industries!

Dont Call Me a Guru - Alberta Open Farm Days - Armstrong Acres - Alberta Farms - Agriculture

Armstrong Acres is a family farm based in north western Alberta near Grande Prairie. Clay and Ash Armstrong started raising their own beef in 2014, followed by pork, chicken then turkey. Now they provide meat to families like theirs—who want to know where their food comes from. Ash not only helps manage the farm, but the farm’s social media presence as well. It’s been a learning curve and a time management challenge, but she’s enjoyed every step of the way and is sharing advice for farmers (and other businesses) embarking on or trying to improve their social media. Follow @armstrong.acres on Instagram.

Nicola Doherty is the marketing coordinator for Alberta Open Farm Days a province-wide open house where farmers, ranchers and producers invite their urban and rural neighbours to stop in for a visit to share stories, see demonstrations, and learn about the farmers who grow their food. Nicola manages Open Farm Days’ social media (among many other tasks), and is also the founder of Cultivate Digital Media. Follow @OpenFarmDays on Twitter and Instagram.

In this episode of Don’t Call Me a Guru, we discuss:

  • How and why Armstrong Acres is utilizing social media, including content, strategies, successes and challenges
  • The growing relationship of farmers / agriculture industry and social media
  • How social media can be used to debunk and clarify misconceptions and misinformation
  • Dealing with negative comments online
  • Social media time management
  • Creative social media content
  • Farming accounts to follow (locally and beyond)
    • AND MUCH MORE!!!!!

This episode was recorded and produced at NAIT Radio & Television Broadcasting Studios, by audio producer Matt Matyszczuk.

Take a listen to the pod below, and/or subscribe to the podcast on iTunes or Google Play!

And here’s the RSS!

Don’t Call Me a Guru is a member of the Alberta Podcast Network powered by ATB!

The Alberta Podcast Network promotes and supports Alberta-made podcasts, and connects their audiences with Alberta-based businesses and organizations. We’re excited to be part of this group of creators!

Podcast Credits:

Let us know what you’d like to hear on our future episodes, and be sure to share feedback on what you thought of this one!

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