Episode 31: Social Media in the Federal Election – an Analysis

In Ep. 31 of Don’t Call Me a Guru, host Linda Hoang is joined by political experts Dave Cournoyer and Katherine O’Neill who help analyze social media strategies and tactics in the 2019 Federal Election, social media in politics as a whole, and sharing general social media insights and advice that can be applied in all industries.

Dave Cournoyer and Katherine ONeill

Dave Cournoyer is a well-known political writer at daveberta.ca and is also the host of Alberta’s best politics podcast of the same name (Daveberta Podcast—another member of the Alberta Podcast Network). You can follow him on Twitter at @davecournoyer and his podcast Twitter at @daveberta.

Katherine O’Neill is Strategic Counsel at The Adams Agency, specializing in media and government relations, crisis and reputation, as well as social media trends. Katherine is a former journalist covering municipal, provincial and federal campaigns and has also worked on countless campaigns including her own—as a former provincial party candidate. You can follow Katherine on Twitter at @katherineoneill.

In this episode, we discuss:

  • How politicians and political parties are using social media in the 2019 Federal Election—who is using it well, who isn’t, along with examples of what good or bad social media content from a political perspective is
  • Positivity versus negativity on social media, and how each can help or hurt your brand
  • Effectiveness of social media features or innovative digital tools
  • Paid social media advertising in the federal election and opportunities in using Facebook’s ad transparency tools for competitor research and developing your own messaging and strategy
    • AND MUCH MORE!!!!!

This episode was recorded at NAIT Radio & Television Broadcasting Studios, by audio producer Matt Matyszczuk.

Take a listen to the pod below, and/or subscribe to the podcast on iTunes or Google Play!

And here’s the RSS!

Don’t Call Me a Guru is a member of the Alberta Podcast Network powered by ATB!

The Alberta Podcast Network promotes and supports Alberta-made podcasts, and connects their audiences with Alberta-based businesses and organizations. We’re excited to be part of this group of creators!

Podcast Credits:

Let us know what you’d like to hear on our future episodes, and be sure to share feedback on what you thought of this one!

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