Episode 29: Social Media and the Edmonton Fringe Festival

In Ep. 29 of Don’t Call Me a Guru, host Linda Hoang is joined via Skype by Megan Dart, Communications Specialist with the Edmonton Fringe Theatre, who shares insights on what goes into managing content creation for the largest and longest-running Fringe Festival in North America!

Megan Dart Edmonton Fringe

In this episode, we discuss:

  • How to utilize social media year-round even if your organization is centred around one big annual event
  • The importance of setting tone, personality and voice for a brand social media account
  • Experimenting with different content for different platforms
  • How to define social media success
  • How to execute quality social media on a small budget
  • How one consistent question posed on social media can bring account focus and improve audience engagement and sentiment

Fringe Theatre Festival Logo.jpg

Follow the Edmonton Fringe on Twitter, Instagram and Facebook.

Follow Megan on Twitter.

This episode was recorded at NAIT Radio & Television Broadcasting Studios, by audio producer Matt Matyszczuk.

Take a listen to the pod below, and/or subscribe to the podcast on iTunes or Google Play!

And here’s the RSS!

Don’t Call Me a Guru is a member of the Alberta Podcast Network powered by ATB!

The Alberta Podcast Network promotes and supports Alberta-made podcasts, and connects their audiences with Alberta-based businesses and organizations. We’re excited to be part of this group of creators!

Podcast Credits:

Let us know what you’d like to hear on our future episodes, and be sure to share feedback on what you thought of this one!

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