Episode 11: Behind the Edmonton Oilers Social Media Accounts

In Episode 11 of Don't Call Me a Guru, Linda and Tyler sit down with Ryan Frankson (@ryanfrankson), Director of Social Media with the Edmonton Oilers (@edmontonoilers) ahead of the 2017-18 NHL season. We discuss what it's like to plan and execute the social media accounts of an NHL hockey team in an hockey-crazy city, how having … Continue reading Episode 11: Behind the Edmonton Oilers Social Media Accounts

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Episode 10: What do you post when there’s nothing to post?

In Episode 10 of Don't Call Me a Guru, Linda and Tyler discuss what social media managers should share when there's nothing to share (we've allllll been there!) + New Instagram Stories features, Facebook Group changes, influencer marketing and Snapchat's new ad dashboard! This is also Don't Call Me a Guru's first episode as members of the Alberta … Continue reading Episode 10: What do you post when there’s nothing to post?

Episode 9: What’s New in Social Media

In Episode 9 of Don't Call Me a Guru, Linda and Tyler discover just how much can change in social media in a month. They return from vacation discussing strategies for using new features on Facebook, Twitter, Instagram, Snapchat and more. Listen the podcast below, and/or subscribe to our podcast on iTunes or Google Play! And here’s the RSS. Podcast … Continue reading Episode 9: What’s New in Social Media

Episode 8: Social Media and Self-Care

In Episode 8 of Don't Call Me a Guru, Linda and Tyler chat with Deepika Mittra, a therapist, stress expert and self-care advocate who recently authored "Social Media & Technology: How to Use it Without Being Consumed By It." Deepika shared some fantastic insights around managing social media use and the role social media marketers play in the rise … Continue reading Episode 8: Social Media and Self-Care

Episode 7: All the Stories

In Episode 7 of Don't Call Me a Guru, Linda and Tyler discuss ALL the social media Stories - Snapchat Stories, Facebook Stories, Instagram Stories, Messenger Stories Day - why all the copycatting? Which Stories should you be using? What should your Stories strategy be? What are the differences? What do Story features mean for organizations and their social media efforts?  Listen … Continue reading Episode 7: All the Stories

Episode 6: Is Twitter Dead? (Hint: No)

In Episode 6 of Don't Call Me a Guru, we are joined by Jennifer Hollett, Twitter Canada's Head of News. Jennifer was the keynote speaker at iMEDIA conference in March. We spoke with Jennifer about Twitter abuse/harassment, impactful hashtag use (including using hashtags for movements and making hashtags work for your brand), and Jennifer answered the question: … Continue reading Episode 6: Is Twitter Dead? (Hint: No)

Episode 2: Social Media for Non-Profits

In Episode 2 of Don't Call Me a Guru, we have a great conversation about social media in the non-profit sector with Devin Komarniski, Marketing and Communications Manager at the Bissell Centre. Devin has worked in Edmonton’s non-profit sector for over 10 years, focusing the last six in marketing and communications for Hope Mission and … Continue reading Episode 2: Social Media for Non-Profits