Episode 39: Behind the Scenes of Some Good News (SGN) Social Media with Alberta Agency Arcade

In Episode 39 of Don't Call Me A Guru, host Linda Hoang chats Mike and Mitzi Payne of Alberta creative agency Arcade, about their work managing social media for the global brand Some Good News (SGN) starring actor John Krasinski. The duo share their approach and lessons learned working on SGN social media, plus advice … Continue reading Episode 39: Behind the Scenes of Some Good News (SGN) Social Media with Alberta Agency Arcade

Episode 38: How Alberta Doctors are using social media

In Episode 38 of Don't Call Me A Guru, host Linda Hoang chats with Leopold McGinnis and Stephanie Usher of the Alberta Medical Association (AMA) about the association's approach to social media, how it has used social media to communicate to the public and support its members during contract negotiations with the province, successes, challenges, … Continue reading Episode 38: How Alberta Doctors are using social media

Episode 37: How Small Food Businesses Are Using Social Media During the Pandemic

In Episode 37 of Don't Call Me A Guru, host Linda Hoang explores how social media has helped / is being used by local businesses during the pandemic, with guests Steve Brochu, owner/chef of Milk Crate Edmonton, Stephanie Ould, social media manager of the Edmonton Downtown Farmers' Market, and Ellie Huang, who has been helping … Continue reading Episode 37: How Small Food Businesses Are Using Social Media During the Pandemic

Episode 36: How a comedian uses social media to build community engagement

In Episode 36 of Don't Call Me A Guru, host Linda Hoang chats virtually (as is the new normal) with popular Canadian comedian Lars Callieou who shares his approach to using social media to build his online brand and business as a stand-up comic, engaging community, growing your network, and staying positive online. Lars Callieou … Continue reading Episode 36: How a comedian uses social media to build community engagement

Episode 35: iMEDIA Call-In Extravaganza (Digital Marketing Tips from a Range of Experts)

In Episode 35 of Don't Call Me A Guru, host Linda Hoang is joined by former co-host and co-founder Tyler Jack Butler, along with a cast of characters in a special iMEDIA Call-In Extravaganza Episode featuring digital and social media marketing tips from experts who would have spoken at the 2020 iMEDIA Conference had it … Continue reading Episode 35: iMEDIA Call-In Extravaganza (Digital Marketing Tips from a Range of Experts)

Episode 33: Building Brand & Career Using Social Media

In Episode 33 of Don't Call Me A Guru, host Linda Hoang chats with Holly Baker (@inthefunlane) and Christina Dennis (@theDIYmommy), who have both built their brands and careers using social media (particularly in the design industry). Holly and Christina share how they approach engagement, experimenting with new features, dealing with negativity online, how sharing … Continue reading Episode 33: Building Brand & Career Using Social Media

Episode 32: Social Media in Farming & Agriculture

In Ep. 32 of Don't Call Me a Guru, host Linda Hoang is joined by farmer Ash Armstrong of Armstrong Acres (via Skype), and Alberta Open Farm Days marketing coordinator Nicola Doherty (in studio) to discuss social media strategies and tactics in the farming and agriculture industry—with takeaways that apply for social media managers in … Continue reading Episode 32: Social Media in Farming & Agriculture

Episode 31: Social Media in the Federal Election – an Analysis

In Ep. 31 of Don't Call Me a Guru, host Linda Hoang is joined by political experts Dave Cournoyer and Katherine O'Neill who help analyze social media strategies and tactics in the 2019 Federal Election, social media in politics as a whole, and sharing general social media insights and advice that can be applied in … Continue reading Episode 31: Social Media in the Federal Election – an Analysis

Episode 30: Social Media News, Updates, Features You May Have Missed Over The Summer

In Ep. 30 of Don't Call Me a Guru, host Linda Hoang catches you up on social media news, updates, features, and reports you may have missed over the summer. In this episode, we discuss: Facebook, Snapchat and Instagram Ad updates TikTok for brands discussion Twitter Marketing's "participation playbook" Twitter iOS app image attachment and … Continue reading Episode 30: Social Media News, Updates, Features You May Have Missed Over The Summer